Duesenberg is a brand for electric string instruments founded in 1986 and located in Hannover, Germany. The headquarter is in Hannover, Germany, (some of the hardware is made by Gotoh which is manufactured in the far east) they are known for using a Plek machine for the levelling of frets and setup. The actual place for production of guitar bodies and necks have never been revealed by Duesenberg e.g. by showing a factory Tour video.

Duesenberg is part of Göldo Music GmbH and is widely known for their classic and distinctive Art Deco designs. By 2004, the company opened a new branch in Fullerton, California.

Besides its electric guitars and basses such as its most successful model, the Starplayer TV, the company produces high end music equipment like amplifiers and effects pedals.

History

When first used by the German guitar designer Dieter Gölsdorf in 1986, Duesenberg was originally a brand for futuristic heavy metal guitars until 1989.

Since 1991, Gölsdorf uses the brand within his company, Göldo Music GmbH in Hannover, Germany.
By 1995, Gölsdorf had begun developing a new guitar called the Starplayer, which would be the predecessor of their now most popular model, the Starplayer TV. The brand Duesenberg was taken up again for these instruments. The guitar featured a semi-hollow flat Spruce top construction, a Maple neck with Rosewood fingerboard, two pickups, initially two humbuckers, later one humbucker and one P-90-style single coil switched by utilising unconventional wiring, and numerous Art Deco style appointments. With its classic designs and mostly unconventional colouring, Duesenberg instruments refer to the craftsmanship in guitar design of the 1950s and 1960s.

Due to the extensive media coverage of Japanese popular musician Sheena Ringo, who regularly used a surf green Starplayer TV, sales figures began experiencing a steady growth.
In 2004, the company opened a new branch in Fullerton, California. As sales continued growing, the company found itself in need of a new facility and moved from the city center to the outskirts of Hannover by 2011. Meanwhile, the number of international artists who use Duesenberg instruments as live performance equipment has increased significantly. Over the years, this has resulted in several Signature-Edition Instruments.

Today, Duesenberg has become a small brand with worldwide recognition for high-quality instruments and sound equipment.

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